PROPR - David Arquette goes Organic
May 31, 2009 by Ambassador of Green
Fashion: - longtime friends, grammy award winning artist Ben Harper, actor/director David Arquette and former creative director of Original Penguin David Bedwell, decided to collaborate and launch their own clothing brand. With the first collection debuting during NY fashion week in September of the same year, propr , is classic and timeless with a quirky edge that is indicative of the three partners and their own personal style.
Mostly organic and made mostly in America, propr is personal, wearable and reaches a crossover customer from eighteen to forty. “We wanted to design things for a certain psychograhic, not a demographic” says Bedwell., “a man and a woman that has a great appreciation for a lifestyle that is attainable on all levels”.
“Style is in the moment and how you feel in that moment” adds Harper, “and it can change, propr just makes it easy”. With timeless designs for both men and women propr has been called new, fresh and groundbreaking and is positioned to be a crossover brand in an affordable luxury market. “We’ve all three always loved clothes and what goes into them”, says Arquette, “we are just so happy to be doing it together now”.
Propr is available in better department stores and boutiques ( Bloomies, Fred Segal, Kitson ) in the U.S. and is expected to be distributed internationally in the fall of 2009 to select retailers.
Their Site Just Launched http://www.proprclothing.com/index.html and its great - excellent gallery and selection.
And we have some extra exclusive news … our Good Friend and Cover of the Recycle Issue Mark Langan of www.Langanart.com is making a PROPR logo signage treatment - in recycled cardboard, (we will playback the work in progress and the installation)
CLICK HERE TO SEE THE RECYCLED CARDBOARD ART BY MARK LANGAN ( lanches full screen magazine )
Mark Langan is making cool Cardboard logo art for PROPR using their logo.
We feel real great about this, since its all green, David Arquette found Mark though our CTN GREEN MAGAZINE realized he could commission Mark’s very cool artistry, and we will cover all this ecofashion-art-goodness in our upcoming issue.
google this: David Arquette a rather bizzy guy. Courtney Cox and Coco. Big upcoming article in the next Issue of CTN Green Magazine - watch for it soon, and yes we have great readership for our magazine, we are thankful that they are cool people doing the right thing, innovators and Green Industry Leaders.