CHEAT THE RECESSION - what can be done..

March 25, 2009 by Ambassador of Green 

In an article in Metropolis Magazine, writer John Hockenberry suggests that, in the present economy, the only way to coax money out of consumers’ wallets is to give us what we wanted all along: products that last and don’t go obsolete or break down in a year.

In other words, the products should deliver real and lasting value in return for our money. They won’t have to be thrown away. That means they will be better for the planet, too, because they also deliver real and lasting value in return for the resources and don’t have to be bought over and over again.

My point here is that products with enduring value–the only kind that, according to Hockenberry, people will buy at the moment–make both people and the planet happier. Why weren’t designers trying to do this all along? Doesn’t delivering real value make for a more sustainable business model anyway? … So it’s not just happier planet, happier people but happier business, too.

source Via No Impact Man = http://noimpactman.typepad.com

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